Social Insights Assistant Manager
City of London
Manpower is currently seeking an interim Social Insights Assistant Manager, to work with our global FMCG client Unilever, renowned for brands such as Dove, Sure, Persil, and Simple, to become an integral part of their fast-paced FMCG environment.
The position is based at Blackfriars on London's Victoria Embankment, just a short walk from Blackfriars tube. This is a full-time temporary role until 31/12/2025 to start ASAP, requiring 36.25 hours per week, Monday to Friday. Compensation for this role is competitive, paying up to £48,000 per annum, pro rata, depending upon experience.
The role currently offers a mix of remote and onsite working, subject to adjustment based on business requirements.
The Role:
The main purpose of this role to lead consumer-focused insights for strategic planning and flawless end-to end- execution for B&W Power brands' social experiences cross all its touchpoints.
Who you are and What you'll do
You will be responsible for the identification and translation of consumer, market, channel, community, cultural and trends insights for social brand engagement and demand generation. Translating these into actionable differentiated briefs and Desire generation assets & measures executions by Power Brand cross focus markets. You are a digital native, preferably also a beauty junkie, who happens to have skills and experiences in generating the right social & commerce insights & measures that matter into tangible business outcomes in Beauty world.
- You're a digital and social Insights professional with discernment on what really matters to perform: independent and fearlessly impartial. Deliver fact based, objective solutions for integrated insights & measures for differentiated & relevant brand engagement in a social Beauty world. You will provide inspirational and credible transformational growth actions to grow our brands preference at premium worth in market.
- You're a business acumen first Insights professional: Identify strategic possibilities for business growth through portfolio leverage in core and growth pockets, input and output KPIs, Desire brand world building specs and higher performance opportunities across our end-to-end demand generation system. Insights rigorous, yet business pragmatic not academic / interesting research with little outcomes.
- You're a dot connector: Facilitate & lead Insights-led social by design brand experiences for demand generation, using the relevant plethora of multi-source insights - across all our Power Brands' engagement, media and Dcomm marketing insights and measures. This needs to translate differentiated Brand Worlds Building with commercial value.
- You bring the outside in use your innate ability and passion to understand and empathise with consumer and channel audiences current & emerging, as well as experts, partners and capabilities to transform the brand preference and ROI of Beauty social activation to our Power Brands.
- You're a change agent: anticipate the future and shift us into market shaping repeatable, scalable models. As well as shameless quick following. By proactively identifying and simplifying deeply competitive insights and data into demand creation adaptations where needed cross markets, and quickly cross fertilising what works and what doesn't work across our brands and markets.
- You're a paradox navigator, who thrives in ambiguity & constant adaptability: Deliver through dynamic, fast paced change, variable people and teams. By leveraging your ability to create partnerships and collaborate with a wide spectrum of CMI, marketing teams and agency teams, with CMI expertise.
- You're a culture & change champion: Motivate and engage business partners and non-direct reports internally & externally to local consumer passion and relevance in Power Brands design for social at global scale. While building Beauty CMI transformation from within.
Key Responsibilities
- Drive the Social-First Insights Engine: Lead the end-to-end execution and optimisation of our in-house social insights' engine, to drive brand desirability.
- Fuel Power Brands Content Excellence: Embed social first insights throughout the brand engagement strategy, establishing a clear and consistent Beauty Desire Brand World identity across all social touchpoints.
- Deep Dive into Specific Audience Passion Points and identify the key cultural moments to establish compelling assets that resonate with target audiences and align with the brand's values
- Optimise Social Activations: Partner with local teams to align social brand activations through identified trends and insights. You'll share ideas and best practices on how and where to optimise for the greatest impact.
- Collaborate with Cross-Functional Teams: Coach and collaborate with a team of specialists to generate actionable demand creation insights, delivering superior content ideas for our key priority brands.
- Drive Local Impact: Collaborate with local business units to ensure insights are effectively deployed, leading to an uplift in performance measures in social and boosting the success of Beauty & Wellbeing brands
- Simplify Seemingly Complex Data, insights and measures into use friendly, punchy storytelling, visualisation and actionability.
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Recruiter: Manpower UK
Salary: £40,000 to £50,000 Per Annum
Reference: BBBH421277