Global Creative Transformation Director
City of London
We are currently seeking an interim Global Creative Transformation Director to work with our global FMCG client, renowned for brands such as Dove, Sure, Persil, and Simple, to become an integral part of their fast-paced FMCG environment.
The position is based at Blackfriars on London's Victoria Embankment, just a short walk from Blackfriars tube. This is a full-time temporary role for 6 months, requiring 36.25 hours per week, Monday to Friday. Compensation for this role is competitive, paying between £102,000 and £150,000 per annum, pro rata, depending upon experience.
The role currently offers a mix of remote and onsite working, subject to adjustment based on business requirements.
Business & Role Context
The Growth and Marketing Office (GMO) drives value to UL for today and pioneers for tomorrow, delivering against in the Growth Action Plan, in service to the Business Groups (BGs) strategies and priorities. GMO will drive transformational growth through disruptive marketing & innovation ideas, commercial adoption of digital and AI, and modern marketing capabilities.
The Global Creative Director is a new role that will shape the future of creativity across the consumer journey. This role will partner with our brand teams to build groundbreaking, unmissable ideas and deliver high standards of creative execution that transcend channels, in particular recognising and effectively harnessing the power of social and integrated retail.
This role will lead on UL pioneering approaches to effective creativity and content, ensuring our brands make a meaningful impact in the communities, conversations and culture our consumers care about, and seamlessly drive to purchase at the right moments. Alongside this, this role will oversee the roll out of scaled creative technologies within our Content Supply Chain, partnering with our business groups and data and tech teams, including generative AI innovations that will enable UL to drive industry leading creative excellence and content efficiencies at scale. This role will closely partner with our CMI team to leverage data to identify needs, signals and trends that drive impactful content creation and ongoing content optimisation.
Vital to this work are our creative partnerships and collaborations, and this role will construct the right agency model and lead relationships and joint business plans with the agencies and partners that will enable UL to reach the next levels in brand crafting and execution (spanning brand communications, collaborations and creators). This role will co-design with content creators the code for creative excellence, and scale it as part of a holistic content strategy.
Purpose of the Job
Leading a small talented team, this role will partner with our brand teams to raise the bar on our creativity, driving meaningful differentiation of our brands. This role will:
- Bring the outside in and translate a deep understanding of evolving media and tech landscape and consumer behaviour into unmissable creativity fit for today's world
- Foster strong relationships with external creative partners to source fresh perspectives and cutting-edge ideas and embed productive ways-of-working that drive effective outcomes
- Strengthen the role that insights and culture play in fostering creativity and always active activation
- Understand how to balance and integrate brand led and creator led work as well as wider collaborations
- Lead on how Creative Technology can be leveraged to accelerate quality and speed of our creative execution in the Social and AI era.
Experience / Skills
- Proven track record of leading high-performing creative teams and delivering award-winning work that scales with impact. Able to demonstrate how to translate this knowledge to make an industry leader in brand creativity
- Brand Crafter and Practitioner with prior experience leading (or close partnering) a brand/category is preferred for the role
- Deep understanding of the evolving media landscape and consumer behaviour.
- Passion for innovation and knowledge of new creative technologies. Strong perspective on genAI developments - recent experience in working on genAI projects.
- Networker who is a creative talent scout who can leverage the experts inside and outside of UL to land pioneering change at scale.
- Master of Creative excellence in digital (in particular social and retail channels)
- Experience of working with creators and creativity with a social-by-design emphasis
- Change leader, who can co-create/co-design and scale solutions that are pioneering in nature. Proven in driving effective global programmes that land with impact and scale.
- Strong collaborator, with ability to listen to understand business needs and to work in service of the brands' strategies and priorities.
- Results driven, to measure the success and impact of everything they do.
Blackfriars working environment:
- Iconic location on the Victoria embankment, modern working environment
- Short walk from Blackfriars station
- Staff shop discounted products
- Free tea & coffee facilities
- Onsite Deli and a restaurant open for breakfast and lunch
- Gym is available for use subscription required.
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Recruiter: Manpower UK
Salary: £100,000 to £150,000 Per Annum
Reference: BBBH391495