Employer Brand Content Manager
City of London
Manpower is currently seeking an interim Social Media & Content Manager, to work with our global FMCG client Unilever, renowned for brands such as Dove, Sure, Persil, and Simple, to become an integral part of their fast-paced FMCG environment.
The position is based at Blackfriars on London's Victoria Embankment, just a short walk from Blackfriars tube. This is a full-time temporary role for 12 months (Maternity Cover), to start asap, requiring 36.25 hours per week, Monday to Friday. Compensation for this role is competitive, paying up to £48,000 per annum, pro rata, depending upon experience.
The role currently offers a mix of remote and onsite working, subject to adjustment based on business requirements.
Why This Role Matters
You'll help shape how Unilever is perceived as an employer, using social media and content to attract top talent. The role involves building vibrant candidate communities, crafting compelling content, and driving measurable outcomes across global platforms.
Key Responsibilities
Social Media Management
- Lead organic strategy and execution for Unilever Careers channels (LinkedIn, Instagram, TikTok).
- Manage content calendars, creative briefs, publishing, moderation, and performance reporting.
- Act as brand guardian, ensuring content aligns with Unilever's EVP and resonates with talent audiences.
- Guide local Employer Brand leads on best practices and approve global EB content.
- Use insights to develop "social-first" ideas and embed them across full-funnel campaigns.
- Continuously test and optimise formats, audiences, and channels.
- Define KPIs and co-create performance reports with actionable insights.
Influencer & Advocacy Strategy
- Support employee advocacy by building a community of internal creators.
- Lead influencer content execution from briefing to publishing and measurement.
Owned Channel Content
- Manage careers site content to ensure consistency with social media messaging and EVP.
Innovation & Trends
- Identify and pilot emerging trends (e.g., AI tools, platform shifts, social culture) to keep Unilever ahead.
What You'll Bring
- A passion for marketing and storytelling, especially in the talent space.
- Ability to adapt traditional marketing tactics to employer branding.
- Strong relationship-building and communication skills.
- Action-oriented mindset with a focus on results and optimisation.
- Creative flair with a strategic approach to content and campaigns.
Experience & Skills
- 3+ years in digital/social marketing; employer brand experience is a plus.
- Proven success in multi-channel campaigns and stakeholder management.
- Deep knowledge of social platforms and native best practices.
- Strong analytical skills and experience with data-driven marketing.
- Design and copywriting skills; familiarity with tools like Canva is a bonus.
- Excellent presentation and communication skills across levels.
Team & Ways of Working
You'll be part of the Global Employer Brand team at Unilever's London HQ (100VE), working across Talent Acquisition, Comms, Market Teams, and Agencies. The role blends strategy with hands-on execution, using agile sprints to deliver always-on and campaign content.
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Recruiter: Manpower UK
Salary: £40,000 to £50,000 Per Annum
Reference: BBBH424449