Data and CRM Analyst
Kingston upon Thames
Manpower are currently seeking an interim Data and CRM Analyst, to work with our global FMCG client The Magnum Ice Cream Company, renowned for brands such as Magnum, Ben & Jerry's, Cornetto and Wall's, and become an integral part of their fast-paced FMCG environment.
The position is based in Kingston upon Thames, Surrey. This is a full-time temporary role to run for 6 months, requiring 36.25 hours per week, Monday to Friday. Compensation for this role is competitive, paying up to £52,500 per annum, pro rata, depending upon experience.
The role currently offers a mix of remote and onsite working, subject to adjustment based on business requirements.
You would be responsible for managing the CRM system (Salesforce), day-to-day field sales admin tasks, analyses of sales data, and identifying growth opportunities and efficiencies, as part of the Out of Home department which consists of different sales teams (Trade, KAM and Field). Your insights will directly influence who we visit, when, and with what message-ensuring every sales conversation counts. You will work together with the various sales teams to initiate opportunities as well as integrate digital tools into the teams to ensure the contact strategy includes both digital and physical. You will stimulate a culture within OOH where data insights, innovations and digital improvements are continuously considered.
Key Responsibilities
Salesforce & Field Sales Admin
- Own the daily maintenance and optimisation of our CRM (e.g. tagging, lead status, follow-ups).
- Support the field sales team with visit planning, action tracking, and customer data updates.
- Ensure customer and lead information is complete, clean, and actionable.
Sales Data Analysis & Targeting
- Analyse sales performance data across regions, channels, and customer types.
- Identify top-performing locations, lapsed accounts, and white space opportunities.
- Recommend who to visit, when, and why, based on real data.
Journey Planning & Sales Strategy
- Use data to prioritise account visits and actions (e.g. restock, upsell, promotional planning).
- Help shape strategic route planning to maximise sales efficiency and coverage.
- Surface actionable insights to the sales team through dashboards, reports, or planning tools.
Omnichannel Contact Strategy
- Collaborate with digital and marketing teams to develop a seamless customer journey.
- Integrate digital touchpoints (e.g. email, SMS, WhatsApp) with physical sales visits.
- Ensure customers hear from us in the right way, at the right time, across all channels.
New Business & Growth Development
- Source and prioritise new leads using data (e.g. location gaps, venue type trends, seasonality).
- Highlight high-potential existing accounts for expansion (e.g. adding SKUs, secondary sites).
- Assist in building smart targeting lists for promotions, campaigns, and new launches.
Key Requirements
- Salesforce administration experience in enterprise settings (ideally FMCG or foodservice).
- Strong working knowledge of Excel/BI tools (e.g. Power BI, Tableau).
- Strong knowledge of Sales Cloud and Service Cloud.
- Experience with automation tools and integration of third-party applications.
- Proficiency with declarative tools: Flow, validation rules, reports.
- Experience with data management and basic SOQL.
- Excellent data analysis skills and familiarity with reporting tools.
- Experience analysing sales data and translating it into clear commercial actions.
- Comfortable collaborating with field sales teams, digital marketers, and leadership.
- Understanding of omnichannel B2B customer engagement is a strong plus.
- A passion for innovation and technology.
- Data-driven but commercially minded-you know how to find the story in the numbers.
- Highly organised, detail-focused, and able to manage multiple priorities.
- Great communicator-clear, concise, and comfortable sharing insights with different teams.
Additional Information
Kingston working environment:
- Contractors who are based at Kingston will be eligible to get free parking at a local carpark
- There is a Staff Shop located on the Ground Floor next to the main entrance, where Contingent Workers can buy discounted Unilever products.
- A canteen
- A Gym is available for use on the Ground Floor (with subscription).
- Facilities in the gym include cardiovascular equipment, resistance machines, spin bikes, free weights area, boxing equipment and a stretch/matted area. Classes are also available and can be booked directly with the Gym. Shower facilities are available in the changing rooms, along with hairdryers.
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Recruiter: Manpower UK
Salary: £50,000 to £60,000 Per Annum
Reference: BBBH436480